Greenwood Inc. Programmatic Ad Campaign
Programmatic Ad Campaign
My Digital Marketing class partnered with the SC SBDC in Fall 2024 to run a programmatic ad campaign with each student receiving one company to work with. I was paired with Greenwood Inc. and effectively communicated with the client to create a graphic and run a week long advertising campaign.
The ad ran through Basis Technologies which requires a 300 x 250 pixel size.
For a $100 budget, the ad had 18,008 impressions and 12 clicks. See my analysis below for an in-depth analysis on this ad's performance, the audience, and recommendations. Certain areas have been redacted to ensure client confidentiality.