Flavor Blast
March 2024- Powers Pitch Competition People's Choice Award
Flavor Blast was honored to be accepted into the Powers Pitch Competition Trade Show on March 8, 2024. At the end of the event, we were awarded the People's Choice Award!
Flavor Blast
Flavor Blast is a potential venture that was created in Fall 2023. It is comprised of myself and 2 other team members, Meg and Hampton. Together we have shaped this venture to be a product that we believe would be desired by anyone that enjoys a fun, easy, and favorable beverage! The goal is to eliminate the need for mixers with the straw containing everything except liquid!
Our Mission
Flavor Blast's mission is to enhance the beverage experience by making it easier, more exciting, and more "flavorable," all while committing to the health of our planet.
The Science Behind the Straw
The Flavor Blast straw is made of PLA materials which are derived from organic materials such as corn starch or sugar cane, making them compostable. They consist of a filter on either end that operates through hollow fiber membrane technology, flavored "beads" with different cocktail varieties, and some even containing effervescent tablets to add fizz to a drink!
Our Market
Our customer is really anyone that enjoys an exciting drinking experience, but we target college students, those who want an easy/transportable beverage option, those who want to enhance their drinks, those who do not want to have to purchase mixers, or those who want a mocktail, making them sober friendly for kids, pregnant women, or those who enjoy a sober lifestyle!
Competitors
The 2 main competitors of Flavor Blast are Magic Straws and Sorbos Edible Straws. Magic Straws are geared mainly towards kids who want to flavor their milk. Sorbos Edible Straws are more like a cookie straw, the consumer can only really get flavor from biting into the straw. Flavor Blast meets all of the attributes that we believe a flavored straw consumer would be looking for.
Business Model
Our straws would be sold in both retail and wholesale settings. Flavor Blast would also strive to collaborate with major beverage companies such as Coca Cola and Tropicana to get their trademarked flavors in our straws! We would also want to bring on at least one additional team member to conduct continuous product research and development by hosting focus groups, watching competitors, and sorting through customer feedback.
The Financials
To the left you are able to see a breakdown of the financials related to the production of the Flavor Blast straw. It is estimated that Flavor Blast would break even at 15,667 units sold.
Sip, Savor, and Elevate the Flavor...
and remember to always drink responsibly!
